Blink and it’s gone. Why Memory Box?

My daughter is nineteen now and at university. I don’t see her as much as I’d like too and a phrase I seem to use more and more these days is:”It seems like it was only yesterday she was starting school!”

The worst thing about memory is it’s selective about what memories it keeps. I can’t remember her first tooth but I can remember helping her learn her ABCs. I can’t actually remember her first day at school but I can remember her clearing a space and sitting in the cupboard under the sink!  There is no record button for memories and the truth is, at the time you never think about it as a memory in the making.

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Nineteen years ago there wasn’t a dozen ways of taking pictures and sharing them with friends and family instantly. Back then you took photographs and sent them to Boots to get developed and you went back a week later to pick them up. So cameras were taken out on special days; birthdays, trips out, holidays, weddings etc. The rest of the time you were just living everyday life. Now of course I can capture every minute of a day if I want to. I don’t by the way – my wife would kill me!

Our house isn’t a museum to my daughter’s childhood but the kitchen has layers of artwork on the walls, from her first drawing (We laminated that one) to her last in primary school. We don’t want to take them down because they are as familiar to us as our kitchen table and chairs. We still look at them, now mostly faded and torn but still, thanks to felt tips pens, visible.

Why Memory Box? Amongst all those memories, one comes back to me every time I ring home and leave a message on our answer phone (Yes, some of us still do that!). My daughter recorded our answer phone message, when she was four. In her beautiful little voice she says, “Please leave a message for Colleen, Declan or Kate, after the beep, bye bye.”

I’ve just listened to it again, fifteen years after it was recorded and I’m instantly transported back there. To the three of use crowded around the phone, recording it and giggling and re-recording it. It’s a magical memory for our family and it’s just wrapped up in seven seconds of audio.

That’s what Memory Box means to me and the team building it. If you use it to capture a moment in photos and audio, we know, when you go back to it, you’ll look back at the photos and listen to the audio and be transported, in a instant, back to that moment and that memory. We can’t wait to share Memory Box with you.

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